Customer: Live Bearded
Industry: eCommerce
Executive Summary
Live Bearded, a thriving men’s grooming eCommerce brand, struggled with financial visibility and profitability despite growing topline revenue. Fully Accountable stepped in as a strategic financial partner, providing tailored financial insights and operational support. The result? Exponential topline and net income growth, improved profitability, and a business positioned for sustained success.
About Live Bearded
Founded in 2016 by two best friends, Live Bearded is more than a men’s grooming company—it’s a community. With a product lineup featuring beard oils, butters, washes, and growth serums, the brand has amassed over 65,000 five-star reviews. Their mission is simple: to help men look and feel their best while fostering a sense of brotherhood.
The Challenges
Despite their success, Live Bearded faced a critical challenge: a lack of financial visibility into the profitability of their eCommerce operation. As topline revenue increased at a rate below expense growth, it squeezed margins and impacted overall profitability of the company. The company needed a data-driven financial partner to provide clarity and guide them toward sustainable, profitable expansion.
The Solution
Fully Accountable delivered customized financial reporting, strategic analysis, and executive-level support, enabling Live Bearded to make informed business decisions. Their services evolved alongside the company’s needs, providing:
✅ Accounting & Bookkeeping – Streamlining financial operations for efficiency.
✅ Data & KPI Reporting – Delivering actionable insights for strategic decision-making.
✅ CFO Services – Advising on financial strategy, profitability optimization, and scalable growth.
By aligning financial operations with business objectives, Fully Accountable empowered Live Bearded to scale confidently while maintaining profitability.
The Results
The impact of Fully Accountable’s partnership has been transformational:
✅ 100% revenue growth in the first year.
✅ Revenue doubled again in year two.
✅ Record-breaking growth year after year.
✅ By 2024, Live Bearded’s daily revenue exceeded what they once earned in an entire month.
With Fully Accountable managing their financial operations, Live Bearded could focus on what they do best—developing exceptional products and cultivating their community. This partnership has allowed them to scale faster than ever before while ensuring financial health remains a top priority.
