In 30 Minutes, We’ll Show You What’s Missing.
Book a free strategy call with a seasoned CFO to uncover the blind spots between your numbers and your vision. We build financials for growth, not just compliance, so that you can scale with clarity and confidence. No accounting jargon. No judgment. Just financial insights that help you sleep better.
Rachel Phillips is the founder and CEO of Fully Accountable, an outsourced, full-service, cutting-edge accounting firm that provides fractional CFO and accounting services to eCommerce and digital business owners.
Get your FREE 30 min strategy call!
Why Call Fully Accountable?
CFOs Who Think Like Founders
We’ve helped scale ecommerce brands, digital agencies, and DTC disruptors, so we know the pressure you’re under. Our CFOs bring a business owner approach to your financials, helping you make confident decisions in fast-moving markets.
Financial Strategy That Scales with You
Whether you’re a $1M brand or a $50M powerhouse, your numbers, and your needs, evolve. We grow with you, delivering just-right financial support that flexes with your stage, goals, and budget.
Don’ Wait Until It’s a Problem
Most founders wait until the cash runs dry or the bills pile up before investing in their back office. But a great CFO doesn’t just clean up the mess; they help you avoid it. Accounting isn’t just overhead. It’s a growth lever. One that protects your cash, times your payments, and keeps your business sustainable.
What Can You Expect from Your 30-Minute Strategy Call?

Clarity in 30 Minutes
We’ll zero in on your most significant financial challenge, whether it’s cash flow, forecasting, or scaling your operation. You’ll gain visibility into what’s working, what’s missing, and what to prioritize next.

Tailored Quick Wins
You’ll receive practical, founder-first advice, such as identifying areas where you may be losing money, overspending, or missing out on margin opportunities. No fluff. Just insight you can act on today.

Growth-Ready Action Steps
You’ll leave with clear, prioritized steps to improve cash flow, safeguard profits, and support your next move, whether that’s hiring, launching a new product, or raising capital.
Who Is This For?
By the end of the call, you’ll have a clearer understanding of the next steps to take to solidify your financial strategy and support your business growth.
Customer Reviews
TrustPilot | 5.0
I have been working with Fully Accountable for three years now, and it has been truly a great experience! Mary is terrific & always available for any questions I may have.I highly recommend the Fully Accountable team!

Brooke
Great team to work with. They have giving us the best service and above all, guidance in an ever changing world. Rick bennink President Brand Ventures
Rick Bennick
I use fully accountable for my pet subscription business. FA does a great job with book keeping and staying on top of my business.
Chris Rogers
Chris and Mary have been a Godsend. They are amazing in taking things off of our plate and finding things that have saved us tons of $$$. Thanks, Vinnie for getting us started with your wonderful team.
Brett W. Beckman
The FullyAccountable Team is amazing to work with. We have all our key metrics daily, weekly, monthly – so we can make key decisions which impact our business.
Jeff Usner
Ready to Find What’s Missing in Just 30 Minutes?
This isn’t a sales pitch. You’ll walk away with actionable insights, whether we move forward together or not.

