In 30 Minutes, We’ll Show You What’s Missing.

Book a free strategy call with a seasoned CFO to uncover the blind spots between your numbers and your vision. We build financials for growth, not just compliance, so that you can scale with clarity and confidence. No accounting jargon. No judgment. Just financial insights that help you sleep better.
Rachel Phillips is the founder and CEO of Fully Accountable, an outsourced, full-service, cutting-edge accounting firm that provides fractional CFO and accounting services to eCommerce and digital business owners.

I am proud to say that Fully Accountable are pure angels to a business! Ever since working with them, we have been able to see our financial health of our business much more clearer, and make decisions that have increased out business revenue. One of the things we especially enjoy about fully accountable is their CFO services.

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Joshua Green

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We’ve been with FA for aimost 1,5 years. They are very in tune with our business, easy to deal with and integrate with our personnel seamlessly. Every time we’ve a question the answer is on the way. Thank you for being very responsive and giving us a peace of mind.

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Fancy Fams

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Fully Accountable has taken a lot of worry out of my life. They have dedicated experts who are ready and willing to help, and because of that, my business has grown a lot. Their CFO package is excellent and is just enough to help me understand my financials but doesn’t put the burden on me of a full-time salaried CFO.

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Nathan Hamilton

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Get your FREE 30 min strategy call!

Why Call Fully Accountable?

digital expertise

CFOs Who Think Like Founders

We’ve helped scale ecommerce brands, digital agencies, and DTC disruptors, so we know the pressure you’re under. Our CFOs bring a business owner approach to your financials, helping you make confident decisions in fast-moving markets.
scalable solutions

Financial Strategy That Scales with You

Whether you’re a $1M brand or a $50M powerhouse, your numbers, and your needs, evolve. We grow with you, delivering just-right financial support that flexes with your stage, goals, and budget.
comprehensive services

Don’ Wait Until It’s a Problem

Most founders wait until the cash runs dry or the bills pile up before investing in their back office. But a great CFO doesn’t just clean up the mess; they help you avoid it. Accounting isn’t just overhead. It’s a growth lever. One that protects your cash, times your payments, and keeps your business sustainable.

What Can You Expect from Your 30-Minute Strategy Call?

personalization

Clarity in 30 Minutes

We’ll zero in on your most significant financial challenge, whether it’s cash flow, forecasting, or scaling your operation. You’ll gain visibility into what’s working, what’s missing, and what to prioritize next.
simple tax planning

Tailored Quick Wins

You’ll receive practical, founder-first advice, such as identifying areas where you may be losing money, overspending, or missing out on margin opportunities. No fluff. Just insight you can act on today.
strategic framework

Growth-Ready Action Steps

You’ll leave with clear, prioritized steps to improve cash flow, safeguard profits, and support your next move, whether that’s hiring, launching a new product, or raising capital.

Who Is This For?

Optimize your financial operations to support scalable growth, manage online transactions efficiently, and maximize profitability.
Innovative companies at the forefront of technology, developing software, platforms, or hardware, require agile financial strategies that can adapt to rapid growth and changing markets.
With unique revenue models such as in-app purchases, subscriptions, and ad revenue, app developers benefit from tailored financial strategies to maximize profitability.
With revenue from game sales, in-game transactions, and streaming, these companies benefit from financial strategies that support growth and fan engagement.

By the end of the call, you’ll have a clearer understanding of the next steps to take to solidify your financial strategy and support your business growth.

Streamline your financial processes to improve project profitability, manage client retainers better, and ensure financial compliance.
Companies offering Software as a Service need specialized financial guidance to navigate recurring revenue models, customer acquisition costs, and churn rates effectively.
Financial technology companies disrupting banking, investment, and insurance need strategic financial advice to navigate regulatory environments and build scalable models.
Specializing in creating digital experiences, these firms need financial strategies that support project-based work, recurring maintenance contracts, and technology investments.

Customer Reviews

TrustPilot | 5.0

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I have been working with Fully Accountable for three years now, and it has been truly a great experience! Mary is terrific & always available for any questions I may have.I highly recommend the Fully Accountable team!
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Brooke

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Great team to work with. They have giving us the best service and above all, guidance in an ever changing world. Rick bennink President Brand Ventures
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Rick Bennick

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I use fully accountable for my pet subscription business. FA does a great job with book keeping and staying on top of my business.
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Chris Rogers

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Chris and Mary have been a Godsend. They are amazing in taking things off of our plate and finding things that have saved us tons of $$$. Thanks, Vinnie for getting us started with your wonderful team.
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Brett W. Beckman

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The FullyAccountable Team is amazing to work with. We have all our key metrics daily, weekly, monthly – so we can make key decisions which impact our business.

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Jeff Usner

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Ready to Find What’s Missing in Just 30 Minutes?

This isn’t a sales pitch. You’ll walk away with actionable insights, whether we move forward together or not.